What is a cookie?
Cookies are pieces of data, normally stored in text files, that websites place on visitors’ computers to store a range of information, usually specific to that visitor – or rather the device they are using to view the site – like the browser or mobile phone.
Cookies allow you to login on one page, then move around to other pages and stay logged in. They allow you to set preferences for the display of a page, and for these to be remembered the next time you return to it.
Cookies can also be used to watch the pages you visit between sites, which allows advertisers to build up a picture of your interests. Then when you land on a site that shows one of their adverts – they can tailor it to those interests. This is known as ‘behavioural advertising’.
Cookies are categorised depending on what function they are set to perform:
Necessary / Essential cookies
Some cookies ensure that certain parts of the website work properly and that you can access the service you require and that your user preferences remain known. By placing these cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, when you use an ecommerce site, the items remain in your shopping cart until you have paid. We may place these necessary cookies without your consent.
Analytical cookies are used to assist us optimise the website experience for users. With these analytical cookies we get insights in the usage of our website. We must ask your permission to place analytical cookies.
Marketing cookies enable us to personalise the advertisements for you, and we (and third parties) gain insights into the campaign results. With these cookies you, as a website visitor, are linked to a unique ID, so you do not see the same ad more than once for example.
Because these cookies are marked as tracking cookies, we must ask your permission to place these.
Social media buttons
Buttons such as for Facebook and Instagram are sometimes used to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook and Instagram. These buttons work using pieces of code coming from Facebook and Instagram themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalised advertisement can be shown to you.
Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymised as much as possible.
There are other technologies used such as scripts. A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device. A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. To do this, various data about you is stored using web beacons. Tracking technologies are also used by some cookies to provide analytical data and remarketing. You can control tracking cookies through your browser settings.
The cookies use on our website are:
|3rd party share
|Set by DoubleClick to determine if the browser supports cookies.
|These cookies are set by DoubleClick to help build a profile of your interests and show you relevant ads on other sites.
|Used for targeting purposes to build a profile of the website visitor’s interests to show relevant and personalised Google advertising
|This cookie is set by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
|This cookie is set by Google to analyse visitor browsing habits.
|This cookie is set by Google to distinguish users.
|Pixel used to send data to Google about the visitor’s device and behaviour.
|Used by DoubleClick to register and report the user’s actions after viewing or clicking on advertisements.
|Used to detect if the visitor has accepted marketing cookies.
|Estimates user bandwidth on pages with integrated YouTube videos.
|Registers a unique ID to analyse what videos the user has seen,
|Used to remember that a user has been shown the cookie information panel in YouTube’s privacy enhanced mode.
|Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
|Stores user player preferences for using embedded YouTube video.
in one place
In addition to handling entire video projects we can be hired at any stage of the process - from initial consultancy, to in-house video production training or for editing previously filmed footage.
At 325 Productions UK, we offer photography & editing services, as well as advice on marketing in collaboration with local, trusted social media and digital marketing companies.